QuickTime is software that allows Windows users to play back audio and video on their computers. But QuickTime is many things: a file format, an environment for media authoring and a suite of applications. The new QuickTime 7 Player is easier to use than ever. It requires no set up for content that streams over the network, QuickTime 7 Player automatically determines your system’s connection speed and chooses the highest quality stream for the amount of bandwidth you have available. And if you ever lose a connection while watching streaming video, QuickTime 7 Player automatically reconnects.

QuickTime 7 delivers video with the new H.264 codec in up to HD resolution. Get More with H.264 That’s because QuickTime 7 Player takes advantage of the latest video compression technology. It’s called H.264, and it’s an important new industry standard that’s quickly garnered widespread support. Chosen as the industry-standard codec for 3GPP (mobile multimedia), MPEG-4 HD-DVD and Blu-ray, H.264 represents the next generation of video for everything from mobile multimedia to high-definition playback.